October 15, 2021

7 reasons why you should move to a digital CRM to manage your creative pool


If you're working with creatives most likely managing your creative pool looks like this:

Now, there's an easier and better way to manage your creative pool: By using a CRM database. CRM stands for customer relationship management (or in this case creator relationship management). A CRM database can be helpful not only for customers but also for your creative network. Let's have a look at how your creative pool would look like by using a CRM, i.e. WhoCan:

There are 7 key advantages of this over the good ol' excel sheet:

1. Visual profiles help you find relevant information faster
Portfolio images, videos, links to social profiles and more make your digital contact profile much more interactive and help in decision making. It also just looks better when doing your casting, searching for the right photographer or content creator.

2. Different contact profiles based on contact role
Your creative pool likely consists of various different roles: from photographers, stylists, models, influencers, post-editors to agents, art directors and more. These different roles, tend to need different information (e.g. an area of expertise for photographers, measurements for models). Instead of building different lists for each category, with the right CRM you can have custom contact profiles for each role. On WhoCan you have three different contact profiles: A creative, a talent and a business contact. Creatives have a portfolio, talents a sedcard and business contacts just the contact details. This way you can add exactly the right data to each person.

3. Finding the right creative or talent is easier
Searching a big spreadsheet or PDF for the right creative is a tedious task. With a CRM you typically have powerful filtering mechanisms that make it easy to filter by role, location, and more.

4. Sharing creatives with others
If you need to share some people within your creative pool with externals or clients, you'll likely have to create a separate list or PDF when working without a CRM. A CRM on the other side gives you the option to create a list of creators and share it with others easily.

5. It's more fun to work with
Sounds strange but who doesn't want to have more fun at work? Making things easier also means less headaches.

6. Customise your database
Customising your database with tags and comments, file attachments and more makes your creative pool in a CRM more flexible than the spreadsheet. You can group certain contacts or add a company record to contacts – which you could technically do in Excel but let's be honest: no one wants to deal with pivot tables or V-lookups 😵

7. It scales better
This is one of the most important reasons if you plan to grow your team, your business and your creative pool. While a simple spreadsheet is nice to list the 10 influencers or photographers you work with – it will likely fail if you add hundreds or even thousands. A CRM doesn't have any limitation and the usability is always simple, no matter if you have 1 or 1000 creators in your network.

What CRM should I consider?

While there are many great CRM systems like i.e. HubSpot out there, they are not really made to manage creative pools. WIth WhoCan we deliver one of the few solutions out there to actually have your customer and creator relationship management in one tool. If you already have an account on WhoCan, check the My Network page to build your CRM. If you are not yet set up, book an intro meeting.

Or learn more about creator and customer relationship management on WhoCan.